- Be courteous and professional at all times.
- Develop an interest in a wide range of subjects.
- Be abreast with current affairs so you have relevant things to talk about.
- Study human relations.
- Study other MCs.
- Study presenters, politicians, pastors and comedians.
- Study marketing.
- Study negotiation techniques.
- Use stiff, high quality paper for your business cards.
- Always have a stock of business cards.
- Volunteer to MC events for your family, friends and charity even if you are a corporate MC.
- Post information about your event on social media.
- Start a blog and update it at least once a week.
- Avoid accepting to host 2 events around the same time with the view to finishing one early to attend the other.
BEFORE THE EVENT
- Schedule a meeting when you are contacted to host an event.
- Ask lots of questions at the pre-event meeting.
- Agree with the organizer on who your unique contact person shall be for the event.
- Confirm all points after the pre-event meeting is over with an email.
- Get a copy of the draft program as soon as possible.
- Research the speakers.
- Visit the venue before the day of the event.
- Set out your outfit and your notes the day before the event.
ON THE DAY OF THE EVENT
- Get up early and visualize your event as being successful.
- Dress formally.
- Avoid dairy products and hot beverages on the day of the event.
- Set out early and plan to arrive at the venue at least one hour ahead of the start time.
- Introduce yourself to the venue manager, IT support, DJ, caterer, ushers and other partners.
- Refer to your partners by their names and not ‘Madam Usher’ or ‘Mr DJ’.
- Confirm if there are any changes to the program and speakers.
DURING THE EVENT
- See yourself as the person in charge of the event.
- Introduce yourself to the guests as they enter the venue.
- Start on the event on time.
- Nervous? Breathe in and out deeply and slowly.
- Walk on the stage, look at the audience for 30 seconds and smile without saying a word.
- Stand erect and look into your audience’s eyes when you’re speaking.
- Speak directly into the microphone.
- Use a quote, proverb or thought-provoking question as your first words.
- Tell the audience you’re going to have a good time together.
- Tell your audience the purpose of the event.
- Tell the audience where the exits, washrooms and parking areas are located.
- Make sure the speakers are present before you call them onto the stage.
- Practice pronouncing unfamiliar names.
- There’s no need to panic if you fluff your lines once in a while.
- Make your Speaker Introductions brief.
- Look at the person you’re introducing and smile just before you say their name.
- Stay by the podium until the speaker is about to talk.
- Have a glass of room temperature water near the speaker.
- Listen attentively to the speaker.
- Lead the applause when the speaker makes an important point or ends the speech.
- Thank speakers for specific things they say or do.
- Be the solid bridge between two speakers by thanking the previous speaker and building anticipation for the next one.
- Resist the pressure to tell jokes.
- If you must crack a joke, laugh at yourself.
- Avoid talking down to your audience.
- In a large venue, speak slower than usual and pause longer between sentences to allow the sound of your voice to reach those at the back.
- Know when to stop talking.
- Promote upcoming items on the program without revealing full details.
- Think a few steps ahead of the program so you can maintain the flow of the event.
- Deal with unexpected changes to the program in a calm manner.
- Make your audience happy to have spent their time at the event.
- Wrap up by mentioning your name.
AFTER THE EVENT
- Interact with guests at the end of the event.
- Thank the organizer and ask for new business or the names of 2 people who could use your services.
- Call the organizer the following day, the following week and the following month.
- Maintain regular contact with your clients through texts, email, phone calls or personal visits.
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